The grand reopening of the revamped Family Fare store in Holland, Michigan, marks a new chapter in the modernization of the supermarket chain that is part of the SpartanNash company.
The Holland community is the first to experience and influence the new path of innovation at Family Fare stores throughout the region. SpartanNash stated that the innovative concept will serve as a model for future Family Fare store remodels.
The store at 993 Butternut Dr. in Holland features an enhanced array of fresh meal solutions, convenience-focused food selections, a beef jerky bar, and a nostalgic vintage candy station.
“We’re thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar neighborhood feel our store guests know and love,” said SpartanNash Executive Vice President and Chief Merchandising Officer Bennett Morgan.
“This transformation is informed by extensive shopper data and insights and aims to enhance convenience, quality, and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare’s core pillars of freshness, friendliness, and value, and this store sets the stage for future updates across our stores,” Morgan added.
The Newly Redesigned Family Fare Offers Several New Features:
- An open bakery with live baking will fill the store with the aromas of fresh-baked pastries, artisan breads, and desserts like Tres Leches Cake.
- Expanded deli options with fresh, grab-and-go meal solutions like a Caribbean Grain Bowl with Salmon and Chimichurri and sandwiches like a Fried Wild-Caught Alaskan Cod.
- $20 healthy meal kits that can be prepared in 20 minutes or less, designed to feed a family of four.
- Nostalgic candy station with entertaining sweets from yesteryear.
- Bulk jerky bar.
- Market fresh buys at new lower prices with fresh-cut produce.
- Dedicated value wall showcasing competitive promotions.
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“Family Fare stores have served the Holland community for almost 60 years, and today, nearly a half million shoppers come through the doors of our local stores here every year,” said Family Fare Store Director Michael Farrell.
“At Family Fare, our tagline is ‘In Your Neighborhood,’ and in honor of our grand reopening, we are proud to donate a gift to the nonprofit Community Action House that will provide more than 8,500 meals to our neighbors,” Farrell noted.
In alignment with SpartanNash’s People First approach, the company continues investing in innovations that benefit associates, store guests, and the communities it serves. The company said the Holland store’s remodel reflects SpartanNash’s commitment to evolving with consumer preferences, and another Family Fare refresh is planned for Sparta, Michigan, later this fall.