Exp. Group is making a bold play with its first soccer sponsorship. The multinational produce distributor officially announced its community partnership with Bromley Football Club.
The deal unites two organizations around a shared culture of community and quality.
At the center of this alliance stands Anthony Serafino, Exp. Group’s president.
Serafino joined Bromley FC’s ownership group in December 2024, sparking a powerful bond.
A Community Partnership Rooted in Shared DNA
From the start, the alignment between both organizations felt natural and unmistakable.
“Bromley Football Club aligns perfectly with Exp. Group, as both organizations share similar values,” Serafino said.
Both entities champion family culture, community service, and an unwavering commitment to excellence.
Exp. Group brings over 40 years of produce distribution expertise across the United States. The company specializes in importing fruits and vegetables from Central and South America.
Its SQF-certified standards reflect the same discipline Bromley FC demands on the pitch.
“Our belief in our team members mirrors the values found within the club and community,” Serafino added.
League One Growth Amplifies the Partnership’s Reach
Bromley Football Club is a professional English football club based in Greater London, currently competing in EFL League One.
Greater visibility in the league opens new doors for both brands to expand together.
“Being involved in League One will increase our club’s exposure and that of our family organization,” Serafino noted.
Exp. Group views that momentum as a way to connect with Bromley borough on a deeper level. Supporters, local families, and neighbors will all feel the impact of this widening relationship.
Related Article: Exp. Group Fruit Department Expansion Signals New Growth Phase
World Cup Energy Fuels a Broader Soccer Moment
The announcement arrives as global excitement around soccer reaches a fever pitch. The FIFA World Cup puts the beautiful game at the center of global conversation once again.
For Exp. Group, that global energy mirrors what it witnesses inside Bromley’s stadiums. Serafino described experiencing the club’s atmosphere firsthand as genuinely transformative.
“The supporters and the organization create a family-oriented atmosphere felt on the pitch,” he said.
Players maintain a strong connection with supporters, reinforcing the club’s tight-knit identity.
That energy, Serafino says, reminds him of what drives Exp. Group every single day.
Community at the Core of Exp. Group’s Mission
Community engagement sits at the heart of everything Exp. Group pursues strategically.
“Our mission statement and core pillars are deeply embedded in our culture,” Serafino explained.
That culture of belonging extended naturally into his experience with Bromley FC.
“Everyone involved with the club has truly become like family,” Serafino added warmly.
That sentiment shapes the long-term vision both organizations now carry forward together.
“This borough has welcomed me like family,” Serafino said, “and I hope the community feels the same.”
A Future Built Together
Exp. Group and Bromley FC intend to build a partnership that outlasts any single season. Together, they aim to celebrate football while driving positive change across the community.
The soccer sponsorship model Exp. Group embraces signals a broader industry trend. Food brands increasingly recognize sports sponsorships as authentic pathways to community trust.
For Exp. Group, this investment reflects values it has championed for more than four decades.
As the beautiful game continues to unite fans worldwide, this partnership stands as proof of that. Community, quality, and shared purpose can score on any stage, professional or global.