Preparations are in full swing for the first major national Latino food and beverage trade show, Cocina Sabrosa Food & Beverage Trade Expo, to be held September 27-28 at the Irving Convention Center in Irving, Texas. As part of its plans to ensure the event’s success, its organizers announced the launch of the Hosted Buyer Program.
Cocina Sabrosa’s goal is to have the most influential national buyers in the Hispanic food and beverage industry at the expo, which is considered a one-of-a-kind event.
The Hosted Buyer Program aims to bring national key industry buyers to the Cocina Sabrosa Expo to connect with exhibitors in one-on-one meetings that will enhance and streamline their experience and have opportunities to establish business deals.
“We are leveraging the expertise of our in-house team and existing database within Emerald’s food group, as well as building strong partnerships across the ecosystem. Invited buyers will enjoy complimentary perks and privileges for their participation,” said Andrea Ferrando Fletcher, director of Cocina Sabrosa Food & Beverage Trade Expo.
Cocina Sabrosa invites retailers, distributors, wholesalers, restaurants, and food service companies to sign up for the Hosted Buyer Program for consideration in selecting winners who will enjoy VIP treatment during the two-day expo.
The program aims to select 50 of the Hispanic food and beverage industry’s most influential buyers.
The selected Host Buyers will enjoy exceptional VIP treatment with great benefits and privileges for participating in the Cocina Sabrosa Food & Beverage Trade Expo.
The registration deadline for the Hosted Buyer Program is July 31. Interested parties should register on the website https://cocinasabrosaexpo.com/vip-submission/.
Cocina Sabrosa will bring together national distributors such as Performance Food Group, internationally recognized brands such as Goya and PepsiCo, PFNA, featuring Frito Lay, Sabritas, and Gamesa at the Irving Convention Center in Irving, Texas.
Also, the expo will feature innovative food brands that offer excellent new product alternatives for buyers.
As the only business platform in the U.S. for the Latino food, beverage, and retail industries, Cocina Sabrosa will create opportunities for retail industry professionals to discover emerging trends and new suppliers of a wide range of food and beverage products, equipment, technology, and professional service providers.
For information on the exhibitor, sponsor, or speaker participation, visit https://cocinasabrosaexpo.com/.