Cardenas Markets Kicks-off Hispanic Heritage Month

Cardenas Markets, one of the largest Hispanic grocery chains in the country, announced the kick-off of Hispanic Heritage Month. From Sept. 15 through Oct. 15, the company will celebrate with prizes, social media giveaways, recipes for authentic Hispanic meals, and much more!

“As we celebrate Hispanic Heritage Month, we celebrate the Hispanic culture, its traditions, and our valued customers,” said Adam Salgado, Chief Marketing Officer for Cardenas Markets. “We wholeheartedly thank our loyal customers and communities where we operate for allowing us to bring the freshest products that celebrate life, family, and Hispanic culture to life daily,” Salgado added.

The company will usher in the month-long festive celebration with the “El Grito” experience at its Murrieta store this Wednesday from 10 am – 2 pm. “All are welcome to participate by giving us their best “grito” and walk away with a prize!” according to a press release.

Related Article: A Rich Heritage: Mexican Flavor in the U.S.

From Sept. 15 – Oct. 15, the company will also host online sweepstakes where customers can sign up for a chance to win a grill along with $200 in Cardenas Markets gift cards (one customer per store location will be selected).

Throughout Hispanic Heritage Month, Cardenas Markets will host weekly social media prize giveaways where lucky winners can win great prizes such as a pair of AirPod Pro’s, a 43-inch TV, an Air Fryer, and $200 in Cardenas Markets gift cards.

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Additionally, the company’s recipe page will feature a broad range of fresh and authentic recipes and meal tips that encompass and celebrate countries throughout Latin America.

Hispanics have become the largest racial or ethnic group in California. In 2020, there were about 15.6 million Hispanics in California, up from 14.0 million in 2010. The next largest group, the non-Hispanic White population, declined from 15.0 million to 13.7 million during this time, reflecting a broader national trend. According to the Pew Research Center statistics, Latinos accounted for 39% of California’s population in 2020, among the highest shares in the country.