Cardenas Markets is joining the fight against heart disease and stroke by participating in the American Heart Association’s annual Life Is Why in-store fundraising campaign.
According to the Hispanic supermarket chain, the Life Is Why campaign will occur in all 64 stores across Cardenas Markets operating areas, including Northern and Southern California, Las Vegas, Nevada, and Phoenix, Arizona.
“Heart disease continues to affect many of our families, friends, and loved ones,” said Marisa Kutansky, Communications Director for Cardenas Markets, Cardenas Markets Foundation Board Member, and Inland Empire Go Red for Women Chair. “Cardenas Markets, alongside the Cardenas Markets Foundation, is proud to support the American Heart Association in their relentless fight against cardiovascular disease,” Kutansky added.
From Feb. 1 through Feb. 28, Cardenas Markets customers can choose a $1, $3, or $5 paper heart at the register to indicate their American Heart Association donation. These hearts will be incorporated into a creative display at each store.
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Additionally, customers may round up their grocery orders to the nearest dollar. All round-up funds collected in February will also support the Life Is Why™ campaign.
“The Life is Why campaign is a powerful tool to help raise awareness around heart disease and stroke while helping to raise critical funds for the mission of the American Heart Association,” said Pranav M. Patel, MD., American Heart Association Orange County/Inland Empire board president. “We are so grateful to Cardenas for their support of the mission.”
Donations through Cardenas’ Life is Why campaign – no matter the amount – allow the Association to:
- Fund research that can improve the health outcomes of local heart and stroke patients.
- Train more than 2.5 million local high school students in CPR annually.
- Educate more people on their risk factors.
To learn more about the Life Is Why™ campaign, please visit www.heart.org/lifeiswhy. For information about the Cardenas Markets Foundation, visit https://www.cardenasmarkets.com/about/foundation.