Albertsons launched its 4th Annual Albertsons Companies Innovation Launchpad Competition, inviting emerging and innovative brands in the food, beverage and pet categories to apply for the opportunity to showcase their products on a national stage. Selected finalists will present live at the Natural Products Expo West in Anaheim, Calif., on March 3.
“The Albertsons Innovation Launchpad Competition is a powerful platform for innovative brands to connect with our merchandising teams for an opportunity to reach millions of customers,” said Michelle Larson, EVP of Merchandising at Albertsons Cos. “Since its debut in 2022, the competition has attracted hundreds of passionate entrepreneurs, eager to bring new ideas to market. We’re proud to continue championing innovation and bring exciting, standout products to our customers.”
Judges will select 60 applicants to present their brands in the competition. Applicants should ensure their products reflect areas such as functional beverage, hydration, low sugar or carb, protein solutions, fiber-enhanced products, global flavors, healthy snacking, and premium pet items. They especially encourage companies with strong direct-to-consumer strategies and active influencer engagement to apply.
The top three winners will receive prize packages valued at more than $400,000 total, including cash awards and industry services. Winning brands will also gain consideration for distribution in Albertsons Cos. banner stores, including Albertsons, Safeway, Jewel-Osco, Shaw’s, ACME, Pavilions, United, Andronico’s, Kings Food Markets, Balducci’s Market, Market Street, and Haggen.
Last year’s competition drew over 600 applicants. The three grand prize winners were Daily Crunch, Supergut and Water Boy, receiving prizes valued at more than $300,000 total, including cash awards and industry services. In addition, Daily Crunch, a sprouted nut snack, is now available at 1,680 Albertsons Cos. stores nationwide.
Applications are open now through Jan. 18, 2026. Learn more about the competition and apply here.
Related Article: Albertsons Launches AI Shopping Assistant
About Albertsons Companies
Albertsons Companies is a leading food and drug retailer in the United States. As of September 6, 2025, the Company operated 2,257 retail stores with 1,720 in-store pharmacies, 405 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 35 states and the District of Columbia under 22 well known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market.