As the average consumer faces a 14% increase in their grocery bills this year due to the lasting effects of the COVID-19 pandemic, Winn-Dixie decided to lower prices on items most frequently purchased by its customers to help them save on their groceries.
Winn-Dixie said it is offering deeper discounts on more than 150 grocery products. According to the company, as part of the supermarket’s “Down Down” program, the grocery chain’s customers will save more than 15% on average when shopping items marked in-store by the red hand on signs and tags throughout the store.
Items in the “Down Down” program will update each season to offer Winn-Dixie customers more savings opportunities with prices that are down and staying down throughout the season on their favorite products, including fresh produce, dairy, frozen, center store, and general merchandise.
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Dewayne Rabon, Chief Merchandising Officer for Southeastern Grocers, the grocery chain’s parent company, said, “At Winn-Dixie, we know our customers are searching for the best deals, and continuing to save money on their grocery bills is a top priority. Through our commitment to lowering prices and keeping them down on the items our customers love most, we hope to make a truly meaningful difference in our customers’ lives. When our customers shop our stores, they can trust they are getting quality products at affordable prices.”
In addition to shopping items identified in Winn-Dixie stores by the red hand, customers can maximize their savings by using the grocer’s loyalty program with the Winn-Dixie app. According to a press release, Winn-Dixie’s loyalty program was ranked by Newsweek as one of the best supermarket programs in the country. It offers points that can be redeemed for dollars off groceries, as well as Mystery Bonus points multipliers and personalized “rewards Boosters.”