Aldi Speed Up its Growth With More Fresh Products

The supermarket chain Aldi is accelerating its growth plan in the area of fresh products with new options of fresh, organic and easy to prepare food. The German supermarket chain said it will have 20% of new products compared to last year.

To attract a larger clientele, Aldi started a $5 billion investment plan to remodel its 1,800 stores across the country and increase its store count to 2,500 by the end of 2022. The new store layout features additional refrigeration space to accommodate even more fresh, healthy and convenient products.

“The continued success of our store expansion and remodel initiatives has given us the opportunity to carefully select and introduce new fresh products that satisfy our customers’ increasing preferences for fresh items, including organic meats, salad bowls, sliced fruits and gourmet cheeses,” said Jason Hart, CEO of ALDI U.S. “We know people lead busy lives, so we’re making it even easier for them to purchase everything on their shopping list at ALDI, while still saving money.”

Among the fresh products that can be found at Aldi are organic chicken breasts and marinated cilantro lime chicken breasts, veggie noodles and ready-to-eat sliced fruits, such as mango, pineapple and watermelon spears.

Aldi’s private Earth Grown line has new vegan and vegetarian options, such as kale and quinoa crunch burgers and chicken-less patties and tenders.

The supermarket chain also plans to expand its refrigeration offerings for grab-and-go convenience, including single-serve guacamole and organic hummus, plus fresh fruit and vegetable snack packs, as well as provide more dairy alternatives. The launch of the newfresh products is expected to continue until 2019.

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“As Aldi continues to add more fresh products and more premium and specialty items, they’ll increase their average basket sizes, while also becoming a more attractive destination for a greater proportion of the population, thereby increasing transactions, which will drive sales growth,” said Jon Hauptman, senior director of market research firm Inmar Analytics, the Chicago Tribune reported.

The German company has operated in the United States since 1976 with grocery stores in 35 states.