Ahold Delhaize USA has announced that Roger Wheeler, Chief Commercial Officer for Ahold Delhaize USA, has been appointed Brand President of Stop & Shop, effective September 30th, 2024, as current Brand President Gordon Reid announced his plans to retire in mid-2025.
Most recently, Wheeler served as the Chief Commercial and Supply Chain Officer for Ahold Delhaize USA. In this role, he led the transformation of commercial capabilities, which enabled strategies for future growth. He also continued to drive efficiencies that reduced costs and increased sales.
“At Ahold Delhaize USA, it’s a strength of our organization that we have a depth of internal leadership talent, which will ensure a smooth transition. A native of Massachusetts with more than 30 years of experience in the supermarket industry and nearly 20 years of experience at Ahold Delhaize USA and Stop & Shop, Roger is the right person to propel the Stop & Shop brand forward,” said JJ Fleeman, CEO of Ahold Delhaize USA.
“He is a proven leader who is passionate about the customer experience, knows the market, and has an outstanding track record of building a strong organizational culture to drive the successful execution of initiatives and strong financial performance. I am confident in his ability to reposition Stop & Shop and deliver on our Growing Together strategy commitments,” Fleeman added.
Before his role leading the commercial and supply chain businesses, Wheeler served as President of Retail Business Services for seven years. In that role, he spearheaded the stand-up of the services organizations for Ahold Delhaize USA and led large-scale supply chain and IT transformations.
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He was instrumental in maximizing the effectiveness of teams that supported the business, including procurement, indirect sourcing, and pharmacy.
Earlier, Wheeler served as SVP of Supply Chain and held store manager and category manager roles in the grocery industry.
He initially joined the companies of Ahold Delhaize USA in 2005 as VP of Meat and Seafood at Stop & Shop. Wheeler is a graduate of the U.S. Military Academy at West Point and a veteran of the Persian Gulf War. He holds an MBA from Bentley University.
“It’s an honor to rejoin Stop & Shop in this leadership role. I have not only spent a significant portion of my career working at the brand but am a lifelong customer and have a strong passion for the communities Stop & Shop serves,” Wheeler said.
“I look forward to working alongside our Stop & Shop team as we build upon the work underway to deepen the loyalty of our customers, operate great stores, and provide excellent service every day. Together, we will grow the Stop & Shop business, be a top employer in our markets, and create great experiences for our associates,” Wheeler added.
Gordon Reid has worked for Stop & Shop since 2019 and spent six years at the helm of Giant Food before that. He will remain with Ahold Delhaize USA until mid-2025, providing leadership support for strategic initiatives.
“I want to thank Gordon for his outstanding contributions over the years, and most recently at Stop & Shop,” JJ Fleeman said. “Gordon has tremendously impacted our business, leading many initiatives to reposition brands and establish future strategy. From store remodels to price investments to new stores, such as Stop & Shop’s Allston Yards store, his leadership has reshaped customer shopping experiences. I look forward to continuing to work with Gordon until his retirement next year.”