Racks, or display tools, which in most cases are provided free by manufacturers, are very useful for boosting product sales.
An additional display beyond the shelf will always cause a greater buying boost when it occupies an unusual place. Racks attract more consumer attention, but … Should I put them in my store? Is it convenient?
Many store owners find themselves deciding whether to use racks or some other means for creating a display. The correct answer will depend on various factors: the size of the store; whether it is a butcher shop, a supermarket or convenience store; if materials used are of decent quality and go with the image of the store; etc.
Determining factors for placing racks
1. Availability of space
We may want to place a display, but do not have the space to do so. And we definitely do not want to sacrifice space.
It is not recommended to cover a shelf full of products in order to place a rack there. It would be like paying a debt with borrowed money: on the one hand, you get consumers to buy the product that is displayed, but you lose sales from the products that remain covered on the shelf. However, if space is not a major problem and there are dead spaces that can be utilized to promote products, use these areas to place a rack. It will only be to your benefit, but take into account the other factors below that you need in order to have an appropriate display holder.
2. Quality and stability of racks
Examine the material from which the rack is made to make that sure it does not fall apart. If it is made of wire, for example, check to see that the wires are rigid and immobilized. Otherwise, you run the risk that the product may slip and get damaged, or worse.
In addition, cardboard shippers are very practical and easy to move around. They are useful in instances where you want to promote a product during a given period, since the lifetime of these display holders is lower (approximately 2 months). They get exposed to water when the floor is mopped, or they buckle up from use and from the very weight of the articles they display.
3. Rotating the racks according to the season
It is advisable to designate certain areas for racks which can be rotated according to seasons. For example, you can put a rack in a particular area in October for sweets, and then switch it out during Lent for one filled with canned tuna. The spaces in your store are invaluable; use them to display brands that have a high rotation rate where the shelf display in and of itself is not sufficient or for products that are considered impulse buys.
A rack must resolve space problems for you and increase your sales. It should not create a problem where you have piles in the store or where the display is blocking the view of other products.