Vallarta Supermarkets Donated $20,000 for Hispanic Heritage Month

Vallarta Supermarkets donated $20,000 to support two charitable organizations dedicated to giving back to the community for Hispanic Heritage Month.

The two organizations that received the donation are Chicas Mom and DIY Girls, which focus on young females.

“These programs aim to inspire and support young girls so that they can actively participate in this evolving movement and future economy. Vallarta Supermarkets is committed to empowering its community by providing opportunities for growth and enrichment, fostering a spirit of unity, and supporting initiatives that uplift the lives of its residents”, said the Hispanic supermarket chain in a press release.

Vallarta Supermarkets is one of the largest Latino-owned supermarket chains in California. They started as one small carnicería in Van Nuys in 1985.

From the beginning, Vallarta Supermarkets offered a wider variety of the freshest, traditional foods from Mexico and Central and South America than any other store.

They offered specialty and traditional items customers couldn’t find anywhere else: cut-to-order Latin-style meats (ranchera, diesmillo, lomo de res), spices, fresh fruit and produce, prepared foods, pan dulce made daily, plus everything from a traditional grocery store.

Fast forward to today, where Vallarta has expanded its offerings to include a juice and aquas frescas bar, tortilleria, bakery (panaderia), a cevicheria and more.

As of 2022, Vallarta has 53 stores in California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, and Fresno counties) and over 8,000 team members.

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Vallarta Supermarkets Donated to Chicas Mom and DIY Girls

Vallarta Supermarkets gave $10,000 to Chicas Mom. This non-profit organization empowers Latinas and enhances the San Fernando Valley community by providing Spanish-language educational workshops, seminars, social events, and food and clothing drives. A passionate group of volunteers facilitates these initiatives and has demonstrated the capacity to transform lives.

The Hispanic supermarket chain also gave $10,000 to DYI Girls. This organization is committed to fostering interest and long-term success in technology, engineering, and creative making among girls and gender-expansive youth.

Their programs cater to students in grades 5 through 12, primarily in the Northeast San Fernando Valley region of Los Angeles. Most girls who receive DIY Girls services are Latina, with 91%.