The 2024 Purple Crow Fall Show amazed attendees with an exciting event held on Nov. 7 at the Hispanic food distributor’s new facility.
Celebrating the spirit of the traditional Hispanic food trade show, the company hosted its Fall Show in a massive, 851,250-square-foot distribution center at Whitaker Park in Winston-Salem, North Carolina.
At the show, suppliers and grocery buyers explored the new facility and shared optimism about Purple Crow’s expansion and the growth it promises for the industry.
In turn, Dan, Nathaniel, and Phil Calhoun, Purple Crow’s founders, expressed their gratitude and pride in the company’s new phase.
General manager Rick Calabro echoed their sentiments, praising the event’s success at the new Reynolds Blvd facility in Winston-Salem.
“We want to extend our heartfelt gratitude to our cherished vendors, partners, customers, and every dedicated member of the Purple Crow family. Your presence, support, and commitment made this event unforgettable,” Calabro stated.
“We are deeply grateful for the new partnerships, treasured friendships, and shared values—faith, family, food, and fun—that enrich our journey together. You are essential to this milestone; none would be possible without you. Our passion and mission remain to bring value to your business, build meaningful connections, and create wonderful memories. Here’s to many more years of success, friendship, and shared achievements ahead!” Calabro noted.
Attendee Testimonials from the 2024 Purple Crow Fall Show
Víctor Padilla Jr., CEO of Padilla Import Sales and Marketing
“The show and the inauguration generated excitement and a vision for the future, showcasing Purple Crow’s latest developments and adaptability. These new facilities demonstrate readiness for exponential growth,” Padilla said.
“The event layout made navigating booths and exhibits easy, with helpful staff quickly addressing any questions. It was a positive experience for exhibitors and visitors alike. We launched our new product line here and received excellent feedback from attendees and experts. We expanded our network, connecting with partners and customers, creating valuable new business opportunities.”
Related Article: Purple Crow Flies to Whitaker Park
Lucy Velásquez, CEO of G&G Marketing
“The new facility is massive, offering growth opportunities for Purple Crow and the brands we work with. I believe Purple Crow is poised to become a logistics leader in the East,” Velasquez said.
She commented on the event’s organization, “From the moment we arrived to set up our stand, the Purple Crow team provided incredible support. Customers were enthusiastic, and we closed some great deals.”
Carlos Hernández, Commercial Director of Charras
“I found the new distribution center impressive and efficient. It will allow us to grow alongside Purple Crow in the market. The show was well-organized, and we experienced excellent customer engagement, closing several important deals.”
Henry Molina, East Coast Director for CBI (representing brands like Diana’s Snacks)
“The facility reflects the impressive growth Purple Crow is preparing for. Despite their rapid expansion, they maintain a personal, professional touch that makes you feel at home,” Molina noted. “The show was incredibly successful, as we exceeded our goals and achieved better results than last year. We’re thrilled to be growing consistently alongside Purple Crow.”
Ana María Velásquez, East Coast Regional Manager for Ricky Joy
“The Purple Crow Show has always been beneficial, but this Fall Show was particularly memorable due to the upbeat mood around the new facilities. Purple Crow’s show is one of the most vendor-friendly events, with attendees eager to buy. It’s always a pleasure to participate.”
Numael Acosta, Regional Sales Manager of Vilore
“The new Purple Crow facility offers vast growth potential. We were impressed by the event planning and the high attendance, which translated to great success. The promotions and customer interactions exceeded our expectations.”
Arly Aguirre, Senior Regional Director of Tampico
“Purple Crow’s growth is evident in sales and this new distribution center. As suppliers, we’re excited about what’s to come. I’d rate the show’s organization a perfect ten for its attention to detail, from arrival to execution. Our sales were excellent, moving eight truckloads of product, which is a significant achievement for us.”
Great Time With All Attendees
