Target Indulges Customers with its New Favorite Day Food and Beverage Brand

Target is innovating in its own grocery brands. Starting in April, Target will be offering its new Favorite Day private label products in its stores, aimed at indulging customers’ taste for high-quality sweet and savory snacks.

The new private label will feature more than 700 high-quality, carefully crafted bakery products, snacks, candies, premium ice cream, cake decorating supplies, drink mixers, non-alcoholic cocktails, and more, according to the retailer.

The launch of Favorite Day will complement Good & Gather, Target’s leading private-label food and beverage brand, which generated $2 billion in sales last year.

“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” said Rick Gómez, Target’s executive vice president and chief food and beverage officer.

“Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter, and continues to differentiate Target’s owned brand portfolio,” Gomez added.

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According to the retailer, a team of food scientists and developers created the Favorite Days brand based on customers’ desires to enjoy sweet and savory snacks at special times.

Nostalgia was one of the main focuses for developing the new private label brand, said Thomas Jackson, sr. food scientist at Target. “Our guests love an amazing treat, especially if it’s nostalgic. So, we leaned into the nostalgia trend with a twist, creating a s’mores chocolate bark complete with Golden Grahams pieces that lend just the right flavor and texture to signal the campfire classic. We turned the orange cream bars we all remember from the ice cream truck into a delicious trail mix, too. And the caramel in our dark chocolate sea salt caramels is reminiscent of something straight out of our grandma’s kitchen.”

All Favorite Day products are priced under $15 and will be available starting April 5, 2021, at all Target stores, on, and through industry-leading same-day delivery services Order Pickup and Drive Up, and same-day delivery with Shipt.