Superior Grocers Opens Second Store in Victorville, CA

Superior Grocers celebrated the grand opening of its second store in Victorville, California.

The new store, located at 13650 Bear Valley Rd., Victorville, CA, officially opened on July 3rd, 2024, marks another significant step in Superior Grocers’ expansion and ongoing commitment to serving the community, said the grocery chain in a press release.

“We are excited to open our second store in Victorville and continue our mission of providing exceptional service and quality products to the community,” said Richard Wardwell, President and CEO of Superior Grocers.

A Warm Welcome from the Community

The grand opening was met with enthusiastic support from the Victorville community. Local residents lined up around the building, eager to experience Superior Grocers’ shopping experience.

The overwhelming response underscores the strong community ties and the trust that Superior Grocers has built over the years.

Wide Range of Products

The new store in Victorville offers a wide range of departments to cater to the community’s diverse needs. Highlights of the store include:

  • Fresh Produce Section: A vibrant assortment of locally sourced and fresh produce ensures quality and freshness for all customers.
  • SR Superior Ranch Meats: Offering premium cuts of meat, ensuring the highest quality for every meal.
  • Bakery: Indulge in freshly baked bread, pastries, and desserts crafted with care by skilled bakers.

Related Article: Superior Grocers Opens its First Supermarket in Las Vegas

  • Tamales: Made with 100% fresh stone-ground nixtamal, these tamales bring authentic flavor to every bite.
  • Prepared Foods: Enjoy various freshly prepared meals and dishes, providing convenient options for every occasion.
  • Grocery Aisles: Stocked with an extensive range of pantry staples, international products, and specialty items to meet every household’s needs.
  • Tortilleria: Experience the tradition of handcrafted tortillas, adding a touch of authenticity to every meal.
  • Boba: Satisfy your cravings with refreshing boba drinks in various flavors.
  • Healthy Snacks: Fresh-cut fruits, including freshly made Bionicos and Mangoneadas, provide delicious and healthy options.

Community Engagement

As part of the grand opening celebrations, the company made generous donations to local organizations, reinforcing its dedication to making a positive impact.

During the event, Superior Grocers presented $2,000 checks to the following organizations:

  • Victorville Youth Soccer League
  • AYSO – Victorville
  • Victorville American Little League

These contributions highlight Superior Grocers’ commitment to supporting youth programs and fostering community development.

“The warm welcome and enthusiasm from the residents of Victorville motivate us to strive for excellence every day. We look forward to building lasting relationships and becoming an integral part of the Victorville community,” Wardwell added.

About Superior Grocers

Superior Grocers is one of Southern California’s largest independently owned grocery store chains.  The grocer began its operations in 1981 with one store and has experienced steady growth for over 43 years.  It now operates 73 stores throughout Southern California, Central Valley, and Las Vegas.