It is with great expectations that Abasto Media sets foot at the PLMA’s 2015 Private Label Trade Show, held at the Rosemont Convention Center, in Chicago, IL. The organization behind this trade show is the Private Label Manufacturers Association, the international trade organization that represents the private label industry since 1979.
This show represents the summit of the private label industry. with a market share of almost 25% of unit sales in the U.S. and nearly 45% in Europe.
What is the reason for the success of private label?
According to Nielsen, “Perceptions about private label are overwhelmingly favorable—almost three-quarters of global respondents (71%) say store-brand quality has improved over time, according to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy. Price is a primary driver of purchase intent among 70% of global respondents, but quality is important, too. Two-thirds (67%) believe private labels offer extremely good value for money.”
At the PLMA’s 2015 Private Label Trade Show, buyers from every channel will be attending. Today’s supermarkets, supercenters, drug chains, mass merchandisers, convenience stores, online retailers, importers, exporters, wholesalers, discounters, and even military exchanges, will all on hand, looking for new products and identifying new suppliers.
For more than 30 years, PLMA’s annual trade show has been the industry event of the year, where retailers and wholesalers source for their private label programs. More than 1,300 companies from 40 countries will be exhibiting their products, including 25 international pavilions. Exhibitors range from small and medium-size companies to well-known national brand makers who also supply store brands.
These numbers are quite impressive and represent the importance of the private label business at a global scale. This is why Abasto Media in an effort to provide our readers with the latest food and beverage business information, is covering this event and will be updating everyday through our social media channels, Twitter @Abasto , Abasto’s Facebook, and LinkedIn
For more information about the show, please visit PLMA 2015 Show Info