Northgate González Market launched Familia Fútbol, a sweeping World Cup 2026 campaign celebrating the culture, food, and passion for soccer that unite Latino families across generations. The March 18 launch event at the historic Yost Theater in Santa Ana marked the ceremonial kickoff of a community-wide celebration that will continue through the FIFA World Cup Final in June 2026.
The “Familia Fútbol” campaign honors both the families we are born into and those we choose—the communities that gather to cheer, celebrate, and share a table. As Mexico kicks off the tournament at the legendary Estadio Banorte (formerly Estadio Azteca), Northgate González Market is positioning itself as the ultimate cultural hub for World Cup celebrations across Southern California.
The power of Futbol for Hispanics
“Soccer is not just a sport for our families — it represents memories, identity and pride,” said Oscar González, Co-President of Northgate González Market. “Familia Fútbol celebrates this historic World Cup moment through the food, traditions and values that define our community.”
The campaign features a powerful roster of Mexican cultural icons and sports legends, including boxing champion Julio César Chávez, legendary goalkeeper Jorge Campos, luchador El Hijo del Santo and beloved entertainer Angélica María. Representing the next generation is Mexican women’s national team star Scarlett Camberos. Additional soccer legends participating include Paco Palencia, Claudio Suárez, Ramón Morales, Braulio Luna, Francisco “Maza” Rodríguez and Carlos Hermosillo.
The immersive launch event was hosted by former Mexican national team player Mariano Trujillo and sports journalist and digital creator Livette Ruvalcaba. Guests experienced curated memorabilia, live entertainment featuring soccer freestylers and mariachi, and interactive moments with campaign talent.
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Northgate Market will bring game-day flavors to life throughout the tournament, offering freshly marinated carne asada, handmade guacamole, aguas frescas, botanas and ready-to-serve party trays designed to help families celebrate matches at home.
Upcoming Familia Fútbol activations across Southern California include fan fests, youth soccer clinics, meet-and-greet events with cultural icons, a Mother’s Day sweepstakes and World Cup Final viewing celebrations.
ABOUT NORTHGATE GONZÁLEZ MARKET
Founded in 1980, Northgate González Market is an authentic, family-owned and operated Hispanic supermarket chain with more than 8,300 associates and 46 stores in Orange, Los Angeles, Riverside, San Bernardino, and San Diego counties. Headquartered in Anaheim, Calif., it maintains its cultural heritage by offering its customers the best quality and freshest foods and personalized service. Northgate Market’s commitment to its communities is furthered by the González Reynoso Family Foundation, which provides scholarships and assists needy families.