The countdown is on. In less than a month, Miami will once again become the epicenter of Latin American consumer goods and retail. The 4th Latin Consumer Summit, organized by Grupo Ohla and Florida International University (FIU), will bring together 21 international speakers in 14 sessions on May 14 and 15. All sessions are designed to transform industry leaders’ understanding of the Latin consumer.
One Conglomerate, One Vision
Behind the event stands Grupo Ohla, today the largest marketing and sales conglomerate of Latin American origin. The company has a presence in 22 markets, including the United States.
“We were born out of an integration process between a Mexican group, a Colombian group, and a Chilean group,” explains Antonio Monckeberg, the organization’s CEO. The idea was clear from the start: join forces to serve major consumer goods brands with a truly regional perspective.
That same logic inspired the Latin Consumer Summit four years ago, amid a climate of global turbulence. “We had just come out of the pandemic, the war in Gaza was beginning, there were government changes, inflation,” Monckeberg recalls. There was an urgent need to bring the industry together. The goal was to understand how all of that was reshaping the Latin consumer.
Not Just Another Event
One of the Summit’s defining characteristics is its deliberately intimate scale. There are no exhibition halls, no thousands of attendees wandering through crowded corridors.
“We didn’t want this to become a massive event that, in trying to attract thousands of people, would betray what mattered most to us,” Monckeberg stresses. The result is a gathering of 500 carefully selected executives. At the Summit, access to speakers is direct and real.
“You can find yourself having lunch two tables away from a former president of Colombia,” the CEO describes. That proximity is not accidental — it is part of the design.
Thursday, May 14: Big-Picture Thinking and a Consumer in Transformation
Day one opens with a macro lens. John Price, CEO of Americas Market Intelligence, will kick off the conference program with “The Future of the Americas: Opportunities and Challenges.” This session includes a 12-month forward-looking outlook for the region.
Next, Athina Kanioura, CEO for Latin America and Global Chief Strategy & Transformation Officer at PepsiCo, will present her vision. She will focus on leading the next era of growth across the region.
One of the most anticipated sessions will follow: “Meet the New Latin Consumer,” featuring Álvaro Cárdenas, President of Diageo Latin America; Gretel Lanner, Regional Senior Vice President for Latin America at Edgewell; and Felipe González, CEO of Nestlé Colombia. There will be three global perspectives aimed at decoding a consumer who no longer behaves the way they once did.
In the afternoon, Andy Murray, CEO of BigQuest Advisory, will explain how to turn consumer insight into real-world execution. The day closes with a special session featuring Latin American political leaders. They will analyze the region’s strategic future — the kind of conversation rarely found at industry forums.
Friday, May 15: Artificial Intelligence, the Hispanic Market, and Expansion
Day two opens with force. Jason Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, will deliver his keynote, “AI — Reimagining the Shopper Journey.” This session presents artificial intelligence not as an abstract concept, but applied directly to the path to purchase.
Isaac Mizrahi, Co-President and CEO of Alma, will then address the U.S. Hispanic market, from data-driven insights to cultural connection. It is a topic Monckeberg considers central to this edition.
“The Hispanic consumer is today the fastest-growing population in the entire United States,” the CEO notes. The segment is also remarkably diverse and young, with an average age of 30, and largely bilingual and bicultural.
The panel “LatAm to the U.S.: Success Stories and Hard Lessons” will bring together Sonsoles González, founder and CEO of Better Not Younger; Sebastián Mejía, International Vice President of Juan Valdez; Dan Calhoun, founder and CEO of Purple Crow; and Joaquín Vilajuana, country manager North America of Agrosuper. There will be real cases of expansion into the North American market, with their achievements and their setbacks.
The event closes with “Game On: From Stadium to Store,” led by Pablo Cavallaro, Senior Brand Director at Adidas Mexico. This session will explore the intersection of entertainment, sports, and commercial strategy.
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Content Built Around Three Editorial Pillars
The program is not a random collection of talks. It follows an editorial framework developed year-round by a content board of external executives.
Monckeberg describes the three axes that always structure the event: technological trends and artificial intelligence; the democratization of communications and its impact on brand building; and the transformation of Latin consumer habits within an unstable geopolitical environment.
“We always give the event a layer of macroeconomic and political analysis,” he explains. That is no small detail: previous editions have featured seven former Latin American heads of state and one sitting president.
Genuine Networking, Not Forced Mingling
The Summit naturally promotes meaningful conversations. Day one features a themed breakfast for 70 attendees, a lunch with interest-based tables, and an outdoor cocktail reception on the FIU terrace.
Day two features its own working lunch and closes with a guided visit to Inter Miami’s stadium. In addition, a group of executives will arrive on Wednesday, May 13, for store visits, a session at Meta’s offices, and a specialist-led tour of Miami’s Design District.
“We have tried to make it as genuine as possible,” Monckeberg says. “There are big-picture conversations at the macro level, and others focused squarely on business trends and very specific topics.”
What Attendees Take Home
Monckeberg’s answer is direct: “A before and an after, in terms of content, vision, and areas of opportunity.”
The Summit equips CEOs and marketing directors with a comprehensive perspective. It covers topics from the global macroeconomic environment to targeted marketing and sales strategies for the Latin consumer.
Organizers will hold the event in both English and Spanish, providing simultaneous interpretation throughout. They will also offer a live stream for those unable to attend in person.
The full agenda and speaker lineup can be found at latinconsumersummit.com. Tickets are available on Eventbrite at regular pricing through May 10, before on-site rates apply.
The 4th Latin Consumer Summit will be held May 14–15, 2026, at Florida International University, 11200 SW 8th Street, Miami, FL 33199.