Marquez Brothers International, Inc. (MBI) has acquired the YoGusto brand from Hato Potero Farms, expanding its footprint in the U.S. Hispanic food market. The acquisition includes a Clewiston, Florida manufacturing plant and a Miami distribution center, solidifying MBI’s presence on the East Coast.
YoGusto Strengthens Marquez Brothers’ Portfolio
YoGusto, a leading brand in the drinkable yogurt market, caters to multicultural consumers across North America. Its product lineup includes lactose-free milk, chocolate milk, sour cream, and cheeses.
The brand has served customers for over 25 years and employs approximately 70 staff members at its Florida facilities.
Gustavo Marquez Jr., CEO of Marquez Brothers International, highlighted the strategic importance of this acquisition. “This move aligns with our mission to expand in the Hispanic food sector. Adding YoGusto complements our flagship brand, El Mexicano, and enhances our production and distribution capabilities nationwide.”
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Expanding East Coast Production and Distribution
With this acquisition, MBI strengthens its market position in Hispanic dairy products. The company operates in the United States and Mexico, with seven manufacturing facilities and 18 distribution centers. By integrating YoGusto, MBI aims to increase access to high-quality Hispanic dairy products nationwide.
Marquez Brothers International’s portfolio features established brands such as El Mexicano, Rancho Grande, San Juan, Autlan, Casero, La Toña, Saborcool, and Marquez Family.
The addition of YoGusto aligns with the company’s strategy to grow its footprint in the mainstream food industry while maintaining its heritage in Hispanic cuisine.
A Growing Market for Hispanic Food
The demand for Hispanic food continues to rise across the U.S., with consumers increasingly seeking authentic flavors and dairy products. Marquez Brothers’ acquisition of YoGusto positions the company to capitalize on this trend by expanding its product offerings and strengthening its supply chain.
By leveraging YoGusto’s established market presence and production facilities, MBI plans to bring its high-quality Hispanic food products to a broader audience. This acquisition marks a significant step in the company’s growth strategy, reinforcing its leadership in the Hispanic food category.