The National Mango Board announced its partnership with the University of Mississippi (Ole Miss) Athletics to sponsor all Ole Miss football and basketball home games during the 2024-2025 season.
According to a press release, this partnership kicks off with the highly anticipated Ole Miss vs. Middle Tennessee State football game on Sept. 7, 2024, where the National Mango Board will serve as the official game sponsor.
This enhanced partnership signifies a major milestone for the National Mango Board, further integrating its mission to promote the health benefits and delicious taste of mango with the vibrant energy of collegiate sports.
The Joy of Mango During College Sports Season
Fans can taste the joy of mangos during a season filled with activities, engaging promotions, and numerous opportunities to sample this tropical fruit at select home games.
“We look forward to kicking off our partnership with Ole Miss Athletics, extending our support to all football and basketball home games for the 2024-2025 season. This collaboration allows us to celebrate the joy of mango with an even larger audience. We look forward to engaging with the Ole Miss community and enhancing their game-day experiences with our refreshing fruit. Hotty Toddy!,” said Dan Spellman, marketing director for the National Mango Board.
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As part of the sponsorship, the National Mango Board will participate in various promotional activities throughout the football and basketball seasons, aiming to increase awareness among students, athletes, and fans about mangoes’ versatility and health benefits.
Each home game will feature unique mango-themed experiences, making every visit to Vaught-Hemingway Stadium and the SBJ Pavilion at Ole Miss memorable.
“We are thrilled to expand our collaboration with the National Mango Board to include all home games for both football and basketball,” said Chris Helsel, general manager of Ole Miss Sports Properties. “Their dedication to promoting healthy living aligns perfectly with our values, and we look forward to a successful partnership that benefits our fans and student-athletes throughout the entire season.”
All Ole Miss Athletics sponsorship agreements are managed by athletic multimedia rights holder Ole Miss Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics.