Coffee and Beer? Typically these two beverages are not paired well together, but two giants in the industry have taken it upon themselves to make the confounding mix an option in the market. Anheuser-Busch InBev (AB InBev) and Keurig Green Mountain, Inc. have entered into a joint venture focused on the research and development of an in-home alcohol drink system. It seems like 2017 is a good year for mergers, will this new venture prove to be successful?
The venture, which will bring together the expertise of both companies, will build on the Keurig KOLD™ technology and system innovations and AB InBev’s brewing and packaging technology, and evolve them within the realm of the full adult beverage category, including beer, spirits, cocktails and mixers. The partnership will focus on North America.
“We’re thrilled to be moving forward with this joint venture and look forward to working closely with the Keurig Green Mountain team to explore the possibilities of what we can achieve together,” said Nathaniel Davis, CEO of the new venture. “We are ready to get started.”
“We are excited to partner with AB InBev to develop a new system for the adult beverage category. We look forward to combining our capabilities and technologies to deliver innovation for consumers,” said Bob Gamgort, Keurig Green Mountain CEO.
The joint venture employees will come from the current AB InBev and Keurig teams and will be located in facilities in Massachusetts and Vermont.
About Keurig Green Mountain, Inc.
Keurig Green Mountain, Inc. is a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 70 beloved brands and 445 beverage varieties, Keurig® hot beverage systems deliver great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, they are committed to using the power of business to brew a better world through their work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world. The company is a private business owned by an investment group led by JAB Holding Co.
For more information visit: www.KeurigGreenMountain.com.