Heritage Grocers Group (HGG), with its portfolio of companies including Cardenas Markets, El Rancho Supermercado, and Tony’s Fresh Market, has officially launched a series of initiatives to celebrate Hispanic Heritage Month, which runs through October 15.
Each Heritage banner company will hold various activities highlighting Hispanic culture and traditions passed down generationally while facilitating programs and events supporting current and future generations.
“As we celebrate Hispanic Heritage Month, we celebrate the Hispanic culture, its traditions, and our loyal customers,” said Adam Salgado, Chief Marketing Officer for Heritage Grocers Group. “Our stores are integral parts of the community, and we are committed to bringing people together and keeping traditions alive through our unique offerings and community-focused initiatives.”
Giving Back to the Community for Hispanic Heritage Month
This month’s celebrations included the Cardenas Markets Foundation’s 20th Annual Fundraising Golf Tournament, held on Sept. 16th, which raised more than $900,000 for local charitable efforts.
The foundation raises scholarship funds for local students in the areas where Cardenas Markets operates.
In conjunction with the American Heart Association, the Cardenas Markets Foundation also recently launched its R.Á.P.I.D.O. campaign, a newly developed effort to raise awareness for common stroke symptoms.
Additionally, the foundation is committing $25,000 in donations to local food banks throughout Cardenas Markets’ geographical footprint.
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HGG said that throughout Hispanic Heritage Month, each Heritage banner will feature a broad range of fresh and authentic recipes and meal tips on their respective websites, encompassing and celebrating Hispanic countries and cuisines.
Additionally, each banner’s respective loyalty programs will also offer varying promotions and deals on items that vary by region. Each grocery chain will also host online sweepstakes where customers can sign up for a chance to win prizes such as Weber Gas Grills, gift cards, and other great prizes.
Heritage Grocers Group (HGG) is a leading specialty ethnic food retailer offering an extensive assortment of traditional and specialty grocery items to the communities it serves. Headquartered in Ontario, California, HGG operates in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois. It has 58 Cardenas Markets stores, 29 El Rancho Supermercado stores, 21 Tony’s Fresh Market stores, and seven Los Altos Ranch Market stores.