Heritage Grocers Group Expands Loyalty Program to El Rancho

Heritage Grocers Group announced its recent rewards program expansion to El Rancho Supermercado, one of its banner companies with 29 stores across Texas and Kansas.

This expansion further unifies Heritage’s banner companies under one loyalty program, enhancing the overall shopping experience and unlocking even more value for its customers.

“Building on the successful launch of Heritage’s rewards program for Cardenas Markets in February, we are proud to extend this program to the loyal customers of El Rancho Supermercado,” said Adam Salgado, Chief Marketing Officer of HGG. “This latest expansion to El Rancho will create significant added value for both existing and new participating customers. The rewards and data accessed from this program will also help HGG further specialize the dynamic shopping experiences we offer to our customers in a personalized manner.”

El Rancho Rewards

The ‘El Rancho Rewards’ mobile app is available for download from the Apple App Store or Google Play. Customers can also sign up for the new loyalty program and start enjoying amazing benefits by visiting El Rancho Supermercado Rewards. After enrolling in the program, all customers have to do to access their offers is tap ‘Clip and Save’ to add their favorites to ‘My Card’ or the ‘Cart’ icon. Upon checkout, customers need to enter their phone number, or present the barcode on ‘My Card’ or the ‘Cart’ icon, to redeem their offers.   

Customers that opt-in and participate can:

  • Clip digital coupons
  • Earn and redeem points on ALL purchases
  • Enjoy and access exclusive weekly offers
  • Receive one point for every $1 spent
  • Save big on El Rancho’s digital deal of the week
  • Take advantage of seasonal offers and promotional discounts

Related Article: Heritage Grocers Group Launches New Loyalty Program

About El Rancho Supermercado

Headquartered in Addison, Texas, El Rancho Supermercado opened its doors in 1988 and has since been dedicated to making Hispanic customers feel at home. Founded by strong family values, El Rancho Supermercado provides a great variety of products of the highest quality and freshest produce. It is always attentive to its customers’ needs to ensure a great shopping experience.

El Rancho Supermercado is one banner of Heritage Grocers Group (HGG), a leading specialty, ethnic food retailer that offers an extensive assortment of traditional and specialty grocery items to communities. Headquartered in Ontario, California, Heritage Grocers Group operates in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois, with a total of 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner, and 7 stores under the Los Altos Ranch Market banner.