Focusing on shifts in Latin American consumer behavior, the 4th Latin Consumer Summit will bring together global leaders in retail, marketing, and sales on May 14–15 in Miami, Florida. Now in its fourth edition, the summit will explore how emerging preferences and consumption habits are impacting various product categories and creating new growth opportunities throughout Latin America and the United States.
Organized by Grupo Ohla and Florida International University (FIU), the 4th Latin Consumer Summit is designed for senior executives in consumer goods, sales, and marketing who are seeking to stay ahead of the trends shaping the industry’s evolution.
Speakers at the Latin Consumer Summit
The 2026 edition will feature sessions centered on consumer behavior, strategies for U.S. market entry, artificial intelligence, retail technology, in-store experiences, and new ways to connect with consumers across physical and digital channels.
Confirmed speakers include retail industry experts such as Andy Murray, who will analyze key retail trends in the U.S. and Latin America, and Jason Goldberg, Chief Commerce Strategy Officer at Publicis Groupe, a leading expert on AI-driven commerce and the AI-empowered consumer.
The event will also feature insights from high-level executives, including:
- Álvaro Cárdenas, CEO of Diageo
- Gretel Lanner, Sr. Vice President of Edgewell Latin America
- Sebastián Mejías, General Manager of Juan Valdez Café
- Isaac Mizrahi, Co-President & CEO of Alma
- Álvaro Luque, President of Avocados From Mexico
As per tradition, the summit will also host a panel of leaders and former Latin American presidents to analyze the region’s political and economic landscape and its impact on business.
Related Article: The Evolution of Hispanic Tastes in 2026
Details about the Latin Consumer Summit
“The Latin Consumer Summit is the only regional space that gathers senior retail and sales executives to analyze changing consumer habits, the impact of new technologies, and how the democratization of communications is transforming brand building and personal connections in the region,” said Antonio Mönckeberg, CEO of Grupo Ohla. “It is undoubtedly an unmissable event for those looking to anticipate the next trends and convert consumer insights into winning strategies.”
The Latin Consumer Summit operates as a regional circuit across the Americas, maintaining a presence in Miami, Mexico City, Panama City, Bogotá, Lima, and Santiago de Chile. These events enable executives to dive deep into local market trends, engage in strategic conversations, and strengthen the professional network of retail, marketing, and consumer goods leaders within this community.