Haven’t Discovered Vallarta Supermarket Yet? Here’s Everything You’re Missing Out On

Do You Know Vallarta Supermarket? It’s a grocery store chain that enjoys great popularity in the U.S., especially among Latinos living in the country.

This is because it offers a wide variety of regional products that are hard to find in other stores.

From fresh foods to ready-made meals with authentic flavors—and much more.

In addition, everything they sell is high quality, just like their customer service and home delivery options.

If you’ve never heard of this supermarket or visited one, we’re here to tell you more about the business.

Stick around to learn about its profile—and maybe you’ll be inspired to explore its aisles filled with tasty, unique, and top-quality products.

The History of Vallarta Supermarket

Like many amazing and inspiring stories, this supermarket began with a dream over 35 years ago.

It was founded by Enrique González Sr., a Mexican immigrant who had worked for many years as a cook and waiter in fast-food restaurants.

He wanted something of his own, and in 1985, he opened his business—a butcher shop located in Van Nuys, California.

Soon after, he opened another location, and his brothers joined the family business, helping build its reputation.

They focused on excellence, a strong work ethic, and respect—values their parents instilled in them.

But how did it grow from that into a well-known grocery chain? Let us explain.

In the Beginning

Vallarta started by offering a wide variety of fresh and traditional foods that weren’t available elsewhere.

These included products from Mexico as well as Central and South America—such as custom-cut meats prepared according to Latino traditions.

Like thin-cut ranchera steaks, beef loin filets, and diezmillo used for shredded Mexican stews.

They also offered unique spices, fresh fruits and vegetables, sweet breads, and other foods prepared that same day.

Along with all the basic groceries typically found in a store like this.

Today, their selection is even broader, including a fresh juice and aguas frescas bar, a ceviche station, bakery, and tortilla section.

Moving Forward Together 

As of 2022, Vallarta Supermarket has over 50 stores across California, spanning around ten counties.

These include San Diego, Los Angeles, Riverside, Ventura, Kern, Santa Barbara, Orange, Fresno, Tulare, and San Bernardino.

Their workforce is made up of more than 8,000 employees who provide top-tier service.

The owners say they’ll continue striving to improve everything they do for those who trust in their company.

This commitment is reflected in the ongoing updates to their product offerings to better meet customer needs.

Vallarta Supermarket’s Kitchen

The culinary heart of this family-owned business is its kitchen—a department dedicated to traditional Mexican food.

Every day, the kitchen team works hard to prepare authentic dishes using fresh ingredients so you can enjoy something delicious.

If you don’t have time to cook at home or simply want a break, you can place an order and they’ll cook whatever you’d like—with that same homemade flavor.

They offer menus for all three main meals, along with special takeout kits that include rice, beans, chopped onions, and other ingredients.

They also prepare party trays in various sizes filled with delicacies. If you can’t pick them up, they’ll deliver them to you.

That’s why it’s an excellent and convenient option for customers who love good food, want to save time, and are planning gatherings.

The kitchen is open daily from 7 a.m. to 9 p.m., including food delivery hours.

Vallarta Supermarket Publishes Nutritional Information for Its Kitchen

Do you like to know what you’re eating? On Vallarta’s official website, you can find the nutritional information for its kitchen offerings.

There’s a section designed with your health and well-being in mind, helping you make informed dietary choices.

It displays relevant information for each dish—from calories to carbs, fats, and proteins.

When you visit the section, you’ll see a complete list of menu items along with their nutritional values.

The goal is for you to enjoy what you’re eating while also knowing what to choose—especially if you follow a special diet.

The Supermarket Offers 91 Job Opportunities

If you’re looking for a job in California, Vallarta Supermarket has plenty of employment opportunities.

According to its careers page, there are openings in various counties for a wide range of roles and trades.

They’re hiring bakers, cooks, butchers, cashiers, security staff, maintenance workers, and HR personnel, among others.

There are both full-time and part-time positions available, with competitive pay ranging from $16.50 to $40 per hour depending on the role and experience.

Full-time employees also receive additional benefits, including health insurance, paid vacation, a retirement plan, and double pay on holidays.

Plus, the company is committed to equal opportunity for all applicants and provides an outstanding work environment.

Vallarta Supermarket Is Made Up of 12 Departments

What sets this Latino supermarket apart is that you can find everything here—well-organized and in one place.

To make this possible, Vallarta operates with a dozen departments working together to give you what you need.

From butchers who cut meat the way you like it, in old-world style, to master bakers who craft delicious breads.

There are also fish and ceviche sections offering a wide variety of fresh seafood products.

Plus, a dairy section filled with Latin cheeses, creams, and sauces, along with salads, deli meats, and sweets. But these aren’t the only departments.

Others include produce, a tortillería, ready-to-eat meals, frozen foods, household products, groceries, a pharmacy, and customer service.

Thanks to this organization, you can find everything you’re looking for in one convenient location.

Ensures Transparency in the Supply Chain

At Vallarta Supermarket, transparency in how products reach the shelves is a top priority.

That’s why the company operates ethically and legally, expecting its suppliers to do the same.

This means knowing where the food and other products come from, and understanding the farming and production practices behind them.

They don’t just ensure compliance with health regulations, but also with environmental and labor standards.

One of their core policies is to guarantee that there is no slavery or human trafficking in their supply chain.

To do business with Vallarta, suppliers must certify that the goods they sell meet these standards.

This approach helps Vallarta avoid legal issues, fraud, logistical risks, and promotes corporate responsibility.

It also benefits consumers by giving them clear information about what they’re buying.

Vallarta Supermarket Has 59 Stores

The growth of this business in the U.S. is clear—and the number of locations proves it.

With nearly 60 stores operating across California, Vallarta has one of the strongest retail presences in the state.

It spans from the south to the central and northern regions, including well-known cities like Santa Cruz and Madera.

This year, a new grocery store opened in Hyde Park, a highly competitive area in South Los Angeles.

The new location was formerly a Ralphs supermarket and had been vacant since 2021.

Like its other stores, this one specializes in serving Latino customers by offering authentic products from their homelands.

In this nearly 50,000-square-foot space, you’ll find seafood and meat counters, tortilla stations, juice bars, prepared meals, and much more.

Without a doubt, it’s a new destination for shopping and enjoying authentic, flavorful food you won’t want to miss.

Conclusion

Vallarta Supermarket is more than just a store. It’s a market with an inspiring story and shelves full of Latin flavors.

It brings back the warmth of homemade meals, with the traditional seasoning of Mexico and countries from Central and South America.

With its wide selection of products, high quality in everything it offers, and the convenience of ready-to-eat meals, it’s perfect for those living in the U.S.

Whether you need something for breakfast, dinner, a family gathering, or just to treat yourself, it has all the special things you’re looking for.

Plus, the always friendly staff make your shopping experience even more enjoyable.

That’s why it’s such a beloved chain among the Latino community. If you haven’t discovered it yet, you’re missing out.

Want to see for yourself? Then, next time you go shopping, be sure to include this supermarket on your list.

And stop by the Vallarta closest to you. You’ll be amazed by all the food and product options it has to offer.

All in one place—so find your nearest store and start exploring!