With over 65 years of history, GR Fresh has established itself as a leader in the agricultural market, standing out for its focus on quality and sustainability. Founded by Juan González Reyes in Torreón, Coahuila, the company was born thanks to his commercial vision and tireless dedication.
Initially involved in the distribution of fruit and vegetables, González Reyes expanded his production operations in Sinaloa and other states and established a transportation line to guarantee the efficient delivery of his products.
The founder’s four children lead GR Fresh and have modernized and expanded the company. In addition, a new generation, made up of three of his grandchildren, has strengthened the leadership of commercial operations in Mexico and the United States.
A LEGACY OF QUALITY AND SUSTAINABILITY
GR Fresh’s philosophy is deeply rooted in the values of honesty, respect, and love of work, which its founder instilled. These principles guide all of its agricultural practices, guaranteeing the freshness and quality of its products.
The company uses high-quality seeds, efficient agrochemicals, and advanced production techniques in protected crops. In addition, it ensures that it maintains a strict selection, packaging, and cold chain to offer fresh products from the field to the end customer.
STRATEGIC EXPANSION OF GR FRESH IN THE UNITED STATES
Thirty years ago, GR Fresh took a key step by starting operations as GR Fresh USA, establishing itself in the McAllen, Texas, central market. This move marked the beginning of a period of significant growth. In 2020, the company opened a 50,000-square-foot distribution center, with a second phase planned to double its capacity.
This growth has allowed GR Fresh USA to expand its product catalog and strengthen strategic alliances with producers, consolidating its presence in Mexico, the United States, and Central America.
FEATURED PRODUCTS AND CERTIFICATIONS OF TRUST
GR Fresh USA markets various agricultural products, including tomatoes, chili peppers, cucumbers, avocados, carrots, and onions. Their major clients are retail chains, distributors, resellers, and the food industry.
The company backs up its commitment to quality and sustainability through certifications such as Primus GFS, USDA Organic, and SMETA.
These guarantees certify food safety, traceability, and environmental care, strengthening the trust of its customers.
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CHALLENGES OVERCOME AND FUTURE VISION
Operating in two countries has presented challenges, such as adapting to cultural differences in product consumption. GR Fresh USA works closely with producer partners to meet the specific demands of each market.
Going forward, the company plans to expand its distribution center in McAllen, increase its catalog, and strengthen its storage capacity to serve other business partners.
With three generations at the helm and a solid business vision, GR Fresh USA continues to lead the agricultural market with quality, innovation, and sustainability.