In the competitive retail world, where shoppers make 76% of purchasing decisions at the shelf, commercial displays represent a strategic necessity rather than a luxury. This is the premise behind INNERCIA, a company with over 28 years of experience that has established itself as a key bridge between brands and consumers across Latin America and the United States.
Founded by Sandra Cortés (CEO) and John Carrillo (Director of Projects and Innovation), INNERCIA began as a university project and evolved into a regional powerhouse with offices in Colombia, Mexico, Peru, and the U.S. Their philosophy, dubbed “thoughtful design,” combines creative emotion with technical reasoning to ensure that every display is not only aesthetic but functional and profitable.
Custom Solutions and End-to-End Execution
One of INNERCIA’s greatest competitive advantages is its ability to offer end-to-end service. They have an interdisciplinary in-house design team that guides brands from conceptualization and rendering through production and final delivery. “It’s not just about creating; it’s about knowing and deeply understanding the product to develop a functional design based on dimensions, weight, and the correct application of communication to guarantee impeccable execution at the point of sale,” explains Sandra Cortés in an exclusive interview with Abasto Media.
The company’s versatility is reflected in its two major business lines:
- Standard Products: Ideal for fast and practical projects.
- Customized Projects: Tailor-made solutions according to the specific needs of the brand and the channel.
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The “Silent Salesman” in International Expansion
For INNERCIA, a display is a silent salesman that must adapt to the language of the local shopper, whether in Mexico or the Hispanic market in the United States. This strategy has been vital to the success of brands like Raptor—winner of a Shop! display award—and Ramo, which has established a presence in more than 45 U.S. states thanks to these developments. In an environment where “if you stick to the standard, you aren’t seen,” INNERCIA bets on modularity and innovation to not only win store space but to colonize it permanently.
Design, Experience, and Recognition
- 25+ Years of experience in retail marketing solutions.
- 350+ Brands have trusted INNERCIA to boost their store presence.
- 600+ Projects developed annually across the region.
- 2,000+ Solutions in displays and point-of-sale materials.
- 4 Countries with a physical presence: Colombia, Mexico, Peru, and the United States.
- Millions of consumers impacted annually.
Sustainability and Innovative Materials
Beyond trends, sustainability is part of the company’s DNA. John Carrillo highlights the use of PTA, a 100% recyclable, lightweight, and durable material that allows for the creation of long-lasting yet eco-friendly displays. Additionally, they use eco-friendly inks and efficient production processes to reduce environmental impact, regardless of whether a client requests it.