Natural Delights Names Hector Altamira as New CEO

After eight years of service, Natural Delights Chief Executive Officer Tim Rooney is stepping down to pursue new opportunities. The brand announced that Hector Altamira became the new CEO, effective April 1st.

Altamira, who has played a crucial role in several positions, was the company’s chief operating officer, stated the company in a press release.

With seven years of experience at Natural Delights, Altamira deeply understands the company’s operations. This positions him well to lead the company into its next chapter of success.

As COO, he spearheaded efforts to improve revenue return rates for growers, ensuring a sustainable business model. This allowed growers to reinvest in their operations, fostering continued growth and development in best global growing practices.

“I am deeply honored to step into this new role,” shared Altamira. “Ensuring our tradition of excellence, I’m looking forward to fostering growth as we continue to grow, pack, and sell the world’s finest Medjool dates.”

According to the company, under Altamira’s leadership, Natural Delights is poised to uphold its commitment to excellence and innovation, ensuring continued growth and success in the marketplace.

“We extend our heartfelt gratitude to Tim for his invaluable contributions to the growth and success of the Natural Delights brand,” said Ted Johnson, chairman of the Bard Valley Date Growers Board.

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“With Hector at the helm, we are confident that Natural Delights will continue to thrive, delivering the highest quality Medjool dates to our customers worldwide,” Johnson added.

Meanwhile, Rooney will oversee the organizational strategy for Avenir Financial, a credit union based in Yuma, Arizona, that has been locally owned and operated since 1942.

Avenir Financial has over $385 million in assets and over 33,000 members with four branches.

Tim Rooney will become the new Executive VP and CSO of Avenir Financial.

“We are excited to expand the Avenir Financial team by adding Tim Rooney as Executive Vice President and Chief Strategy Officer,” said Adele Sandberg, Avenir Financial President and CEO.

“His wealth of experience in leadership and organizational strategy, combined with his fresh perspective and forward-thinking mindset, will undoubtedly strengthen our organization as we embark on a major expansion into the Phoenix, Arizona region,” Sandberg concluded.

Natural Delights Medjool Dates is the leading Medjool date brand in the country. This is a naturally sweet, whole fresh fruit grown in Bard Valley at the intersection of Arizona, California, and Mexico, where its particular set of growing conditions are met.