IFPA invites the agribusiness industry to The Mexico Conference 2024

The International Fresh Produce Association (IFPA) will hold The Mexico Conference on May 22 and 23 in Guadalajara, the only event in Mexico that brings together the entire supply chain of the fresh produce industry.

The Mexico Conference is designed for doing business, offering multiple opportunities to make connections and share global industry insights on food safety, workforce, the Mexican market situation, and more.

The Mexico Conference: what you should know

The event will bring together leaders, business owners, founders, and decision-makers who can connect and showcase their products and innovations during the event. It is a strategic opportunity for those already doing business in Mexico or planning to do business in this country.

“The Mexico Conference is the only event in Mexico that brings together the entire supply chain, and with our proximity to the United States, it offers an unparalleled opportunity to establish business connections. 

We have intentionally designed the event to create multiple opportunities for the growth of our members’ businesses, from Business Tables, to integrating the expo or exhibition area in the conference area and focused networking segments included in the program,” emphasized Ramirez.

In addition to the Business Tables to connect buyers with producers (which require separate registration), for the first time, each conference or educational session will be followed by a coffee break and networking session held in the expo area.

Exhibition booths will provide attendees the opportunity to showcase their product innovations, but also explore potential products or services for their businesses.

Educational sessions will focus on crucial topics influencing the market in Mexico and beyond its borders.

In addition to a presentation on consumer trends and a detailed session on the market situation in Mexico, The Mexico Conference will feature food safety experts.

Dr. Emily Moyer, from IFPA, and leaders from the Inter-American Institute for Cooperation on Agriculture (IICA) will present a new training platform and tools designed to support organizations in their efforts to strengthen their operational compliance.

Another highly relevant topic that The Mexico Conference will address is an analysis of trends and challenges that will shape the Mexican workforce over the next decade.

Registration for the event is now open, and if there is interest in participating in the Business Tables activity to be held on May 21, you can contact Rubén Ramírez: Rramirez@ freshproduce.com.

“The fresh produce supply chain in Mexico is based on strong partnerships, business connections, and innovation,” said Rubén Ramírez, regional manager of IFPA in Mexico.