Why is Superior Grocers the Preferred Choice in the Hispanic Community?

Superior Grocers Has Become Much More Than a Supermarket: It Is a Pillar Within the Hispanic Community in California

Founded in 1981, this chain has grown with a clear goal: to offer fresh products, affordable prices, and an environment that reflects the values, flavors, and traditions of Latino families.

But why do so many people prefer to shop at Superior Grocers?

The answer lies in its friendly approach, its commitment to quality, and its authentic offerings, ranging from freshly made tortillas to tropical fruits and traditional products.

In addition, each store feels like a neighborhood market, where the service is warm, familiar, and in your language.

With special attention to the needs of its customers, Superior Grocers has earned a place in the hearts of those who seek much more than a simple grocery run.

The History of Superior Grocers Began in 1981

What happens when a bold vision meets a community in need of representation?

In 1981, Mimi Song, a South Korean immigrant, opened the first Superior Grocers store in Covina, California.

Since then, the chain has grown to operate more than 70 stores in California and Nevada, becoming one of the largest independent supermarket chains in Southern California.

Superior Grocers has remained committed to offering high-quality products at affordable prices, with a special focus on serving Latino communities.

The company has stood out for its dedication to the community, offering authentic products and exceptional customer service that reflects the values and traditions of its clientele.

Isn’t it inspiring to see how a company can grow and thrive by staying true to its roots and serving with integrity?

Environmental and Community Initiatives

Can a supermarket make a difference in sustainability and community wellness? Superior Grocers believes so.

The company actively promotes the use of reusable bags, encouraging customers to reduce plastic waste and protect the environment.

Additionally, through its nonprofit organization, Community Re-Engineering Inc., established in 1995, Superior Grocers supports local youth programs that strengthen communities.

The company also organizes health fairs at its stores, offering free medical check-ups and education on disease prevention, empowering customers to make informed decisions about their health.

Isn’t it comforting to know that your supermarket not only cares about your food needs but also about the well-being of your community and the planet?

Discover the 13 Departments That Make Superior Grocers Unique

What makes Superior Grocers more than just a supermarket? Its wide range of departments offers a comprehensive shopping experience that celebrates Latin culture.

From the butcher shop with fresh, custom cuts to the tortilla section with freshly made tortillas, each area is designed to meet the needs and preferences of the community.

The departments include:

• Meat
• Seafood
• Fruits and Vegetables
• Bakery
• Hot Foods
• Dairy and Deli
• Tortilleria
• Frozen Foods
• Grocery
• Floral
• Beer
• Wine and Liquor
• General Merchandise
• Gift Cards

Isn’t it wonderful to find everything you need in one place to prepare and enjoy the traditional recipes that connect us with our roots?

What Does Superior Grocers Offer the Latino Community?

Every section of this store is designed to serve the Latino community with fresh products, affordable prices, and an atmosphere that makes you feel at home.

Keep reading to learn, point by point, how Superior Grocers celebrates Hispanic roots, supports our traditions, and enhances your shopping experience.

Hot Foods

The hot food section at Superior Grocers is perfect for those who crave homemade flavor without the cooking.

They offer traditional dishes such as:

• rice
• beans
• tamales
• carnitas
• rotisserie chicken

Everything is prepared daily with fresh ingredients and authentic recipes that evoke the flavors of home.

This option is ideal for busy families or anyone who wants a complete meal on the spot.

Isn’t it comforting to know you can enjoy a hot and delicious meal after work without spending time in the kitchen? Superior Grocers makes it possible every day.

Tortilleria

At Superior Grocers, tortillas are made fresh every day.

The tortilleria is one of the most cherished areas by Latino customers, where the smell of freshly cooked corn fills the air.

They offer both corn and flour tortillas, as well as dough for those who prefer to cook at home.

This department preserves a fundamental tradition in Hispanic cuisine. What would tacos, enchiladas, or pupusas be without a good tortilla?

Here, you’re not just buying food—you’re taking home a cultural symbol. The quality and flavor will keep you coming back for more.

Fresh Bakery

The bakery at Superior Grocers offers an irresistible variety of desserts and freshly baked sweet bread.

From tres leches cakes and flan to conchas, pound cakes, and cookies, everything is made with quality ingredients and delicious flavor.

It’s the ideal place to buy a birthday cake or simply satisfy a craving. How many times has dessert brought the family together?

In this section, you’ll find options for any occasion, with recipes that reflect our roots.

The freshness, aroma, and taste of each item will transport you to the most cherished celebrations.

Meats

The butcher shop at Superior Grocers stands out for offering fresh, custom cuts tailored to Latin cuisine.

Here you’ll find beef, pork, chicken, and more, with the help of butchers who understand your recipes and are happy to assist you.

Looking for meat to grill, marinate, or use in a stew? You’ll find it here, with great quality and price.

They also offer typical cuts such as chuck steak, ribs, milanesa, and ground beef, always fresh and carefully selected.

This department keeps the tradition of home cooking alive with reliable ingredients and authentic flavor.

Which Are the Most Notable Superior Grocers Stores?

Superior Grocers has more than 70 stores in California, but some stand out for their size, innovation, or close ties to the community.

These locations offer a complete shopping experience and represent the best of the chain’s commitment to the Latino community.

• Covina (the original store, opened in 1981)
• South Gate
• Santa Ana
• Compton
• Los Angeles – Central Ave
• Huntington Park
• Norwalk
• Fontana
• Bakersfield
• San Bernardino

Each of these stores is equipped with all essential departments, including butcher shop, tortilleria, bakery, hot foods, and bilingual customer service. 

Several have also been recently remodeled to offer more modern and comfortable facilities.

Superior Grocers doesn’t just sell food—it creates spaces where families can reconnect with their roots, celebrate their traditions, and feel at home.

Superior Grocers Offers More Than a Thousand Job Opportunities

In addition to feeding families, Superior Grocers also helps build careers.

With more than a thousand job opportunities in various areas, it’s a company that invests in local talent, especially within the Latino community.

Its internal growth programs and multicultural environment make working here more than just a job.

Positions include:

• Cashiers
• Stock clerks
• Bakers
• Cooks for hot foods
• Butchers and butcher’s assistants
• Produce department staff
• Cleaning and maintenance staff
• Store managers
• Customer service specialists
• Office and administrative staff

Superior Grocers promotes ongoing training, job stability, and respect for the cultural diversity of its team.

Many of its positions offer benefits, flexible schedules, and growth opportunities.

Looking for a job where you’re valued and can grow professionally.

At Superior Grocers, you can build a future while being part of a company proud to serve its community.