Northgate Gonzáles Market is not just a supermarket: it’s a symbol of identity and flavor for the Latino community in the United States.
Founded in 1980 by the González family, this chain has grown with a clear mission: to offer fresh, authentic products that are accessible to everyone.
But why is everyone talking about Northgate lately? The answer goes beyond its aisles filled with tropical fruits, freshly made tortillas, or butcher counters with custom cuts.
Northgate has become a cultural meeting point, where the shopping experience blends with nostalgia, family warmth, and Mexican tradition.
From its community commitment to its culinary offerings, this supermarket has earned a place in the hearts of its customers.
If you still don’t understand why so many people recommend it, stay with us and discover what makes Northgate González Market so special. You’re in for a surprise!
Table of contents
Legacy of Northgate González Market
Since its founding in 1980, Northgate González Market has been more than a supermarket: it is the living legacy of an immigrant family committed to its community.
The González brothers started with a dream and a small store in Anaheim, California, where they offered fresh products with the authentic taste of Mexico.
Over the years, that dream has grown into a chain with more than 40 stores, never losing its family essence.
Northgate’s legacy is reflected in its commitment to quality, service, and respect for its roots.
Each store represents the values its founders instilled from day one: hard work, faith, and love for the community.
Additionally, its foundation supports educational and health programs, reaffirming its desire to build a better future for all.
At Northgate, the past and present unite to nourish generations with pride and tradition.
Gastronomic Delights at Northgate González Market
Northgate González Market is a paradise for lovers of Latin cuisine.
Its aisles are filled with fresh, authentic ingredients that are hard to find in conventional supermarkets.
From dried chiles and artisanal salsas to freshly made tortillas at the tortillería, everything is designed to keep our culinary traditions alive.
But what truly sets Northgate apart is its prepared foods section, where you can find:
- tamales,
- carnitas,
- pozole,
- tacos,
- birria,
and other homemade dishes prepared by cooks who know firsthand the flavors that unite us.
They also feature a bakery, ceviche bar, and juice station—perfect for taking a piece of our culture home.
In addition, their online recipe program and cooking classes reinforce the connection between food and home.
At Northgate, every bite is an invitation to rediscover the flavors of our childhood and share them with new generations.
How to Shop at Northgate González Market
Explore all the shopping options that Northgate González Market has for you!
Curbside Pickup (Pronto)
Northgate González Market offers the Pronto service, a curbside pickup option that allows customers to shop online and pick up their groceries without leaving the car.
Employees carefully select the products and deliver them directly to the customer’s vehicle at the scheduled time.
This service combines the convenience of online shopping with the efficiency of quick, contactless pickup—perfect for those looking to save time and stay safe.
To use this service, simply register or log in, select your desired products, choose your payment method, and schedule a pickup time.
Digital Mercado
The Digital Mercado at Northgate González Market is an online platform that allows customers to explore and purchase a wide variety of authentic products from Latino culture.
Users can browse specific categories, discover exclusive deals, and access traditional recipes.
This digital tool is designed to offer a convenient and accessible shopping experience, reflecting the richness and diversity of the community Northgate serves.
Additionally, the Digital Mercado bridges traditional culinary heritage with the modern needs of today’s consumers.
Instacart
Northgate González Market has partnered with Instacart to offer same-day home deliveries.
Through this collaboration, customers can order everything from fresh produce to household essentials and receive them at their doorstep in as little as one hour.
The process is simple: select your products online, choose your payment method, and schedule your delivery.
This option is ideal for those who want the convenience of home delivery while maintaining the quality and authenticity that Northgate is known for.
Gift Cards
Northgate González Market Gift Cards are an excellent way to share flavor and culture with family and friends.
Available in various denominations, these cards allow recipients to choose from the wide selection of authentic and fresh products the store offers.
Whether for celebrations, thank-you gestures, or simply a thoughtful gift, these cards provide flexibility and convenience.
They can be purchased and reloaded easily online or in physical stores, adapting to each customer’s preferences.
Northgate González Market Locations
Northgate González Market has over 40 stores across Southern California, establishing itself as a key presence in the Latino community.
Its main locations include cities such as Anaheim—where its first store opened in 1980—Santa Ana, Los Angeles, South Gate, and Riverside.
In Costa Mesa, the chain launched the innovative Mercado González: a space that blends supermarket and traditional Mexican market, offering food stalls, a bakery, and a tortillería in an environment that celebrates Mexican culture.
Each store is strategically located to serve communities with a strong Hispanic presence, providing authentic products and services.
Additionally, Northgate actively engages in the communities where it operates by:
- supporting local events,
- offering health services,
- providing education,
- and collaborating with nonprofit organizations.
Northgate González Market Is Committed to Its Employees
At Northgate González Market, employees are considered an extension of the founding family.
The company deeply values the Hispanic heritage of its team members, fostering a work environment that celebrates cultural diversity and promotes growth.
Furthermore, the company practices servant leadership, encouraging its leaders to support and guide their teams with empathy and respect.
This commitment is reflected in initiatives like the González Reynoso Family Foundation, which has awarded over $2 million in scholarships to students from Latino communities.
Through these actions, Northgate not only recognizes the importance of its employees but also invests in their well-being and in strengthening the Hispanic community as a whole.