How to Take Advantage of Cinco de Mayo and Mother’s Day Celebrations?

May is just around the corner, bringing with it two important celebrations: Cinco de Mayo and Mother’s Day. As shoppers and retailers prepare for these festivities, 84.51°, the retail data science expert, presents its April Consumer Digest with insights into what’s in store.

By capitalizing on the booming popularity of Cinco de Mayo, retailers can tap into a passionate market, enticing customers with exclusive offers on Mexican-inspired decor, accessories, and food and beverage options that will make their celebrations truly unforgettable.

Margarita Mania

Cinco de Mayo will be celebrated across generations, but Millennials take the cake.

  • 62% of Millennials will celebrate the occasion.
  • 46% of Gen X.
  • 35% of Boomers.

Survey results revealed that this year will be Margarita-Mania.

  • 19% of shoppers plan to mark Cinco de Mayo by drinking a margarita.
  • 15% will cook a traditional meal at home.
  • 13% plan to dine out at a Mexican restaurant.

Fun Fact: In 2023, weekly lime sales increased by 1.5x compared to an average week at Kroger during Cinco de Mayo, according to 84.51° Stratum.

Related Article: 7 Loyalty Programs Ideas in the Supermarket Industry

Special Mother’s Day Celebrations

To make the most of this grand occasion, retailers should ensure they have ample stock of popular items like flowers, chocolates, wines, and gourmet treats. Meanwhile, shoppers should plan ahead, scouring the shelves for the perfect gifts and treats that will make this Mother’s Day truly unforgettable.

According to the April Consumer Digest of 84.51°, shoppers will wow moms this year with beautiful blooms.

  • 42% of shoppers plan to purchase flowers for Mother’s Day.
  • 35% will give them cards.
  • 19% gift cards.
  • 18% candy.

Fun Fact: In 2023, weekly floral sales increased nearly 4x compared to an average week at Kroger during Mother’s Day, according to 84.51° Stratum.

Shoppers also plan celebrations with a special meal:

  • At home (32%)
  • Dine in at a restaurant (22%)
  • Have a meal at a family member or friend’s house (17%)
  • Invite family or friends over (11%)

What shoppers are looking forward to this Mother’s Day:

  • Time with family: 44%
  • Time with their mom: 30%
  • Sleeping in: 13%
  • A day without chores: 13%
  • Taking a nap: 12%