Heritage Grocers Group (HGG), the largest Hispanic and ethnic food retailer in the United States, has launched Hispanic Heritage Month celebrations across all banners, including Cardenas Markets, Los Altos Ranch Market, Tony’s Fresh Market, and El Rancho Supermercado.
Running from September 15 through October 15, the month-long initiative highlights Hispanic heritage through sweepstakes, community events, cultural storytelling, and culinary inspiration.
“At Heritage Grocers Group, celebrating Hispanic heritage is part of who we are year-round. It is reflected in our people, our culture, and the communities we proudly serve every day,” said Adam Salgado, Chief Experience Officer, Heritage Grocers Group.
“Hispanic Heritage Month gives us an opportunity to deepen that celebration
by highlighting the traditions, stories, and contributions that have shaped generations and continue to enrich our communities. Across all our banners, we are proud to bring families together through food, culture, and shared experiences.”
Throughout the month, customers will have opportunities to participate in exclusive rewards-app sweepstakes, enjoy cultural programming, discover traditional recipes, and celebrate the heritage that continues to shape the communities HGG proudly serves.
Cardenas Markets and Los Altos Ranch Market Celebrations
At Cardenas Markets and Los Altos Ranch Market, customers can enter a month-long sweepstakes through the Cardenas or Los Altos Ranch Market Rewards Apps for a chance to win artisan mercado tote bags filled with Latin American products, colorful scarves, and $100 gift cards. In addition, the banners will spotlight Hispanic heritage
through recipes, notable Hispanic figures, cultural stories, and social media content throughout the month.
Tony’s Fresh Market and El Rancho Supermercado
At Tony’s Fresh Market, customers can enter daily through the Tony’s Rewards App for opportunities to win a variety of prizes, including gift cards, kitchen essentials, electronics, and home goods. The promotion celebrates and rewards loyal customers while highlighting the rich heritage, culture and community spirit that are at the
heart of Tony’s Fresh Market. In addition, customers can participate in special in-store events, including Tony’s Taqueria celebrations featuring delicious food, live entertainment, and family-friendly activities that bring communities together. Learn more about the events.
At El Rancho Supermercado, Hispanic Heritage Month festivities will feature weekly sweepstakes prizes, mariachi performances, family-friendly Lotería events, and a free piñata-making workshop that highlights cultural traditions and encourages community participation. Customers can enter through the El Rancho Rewards App for chances to win gift cards and specially curated market bags filled with products.
Food remains at the heart of the celebration. Throughout Hispanic Heritage Month, Heritage Grocers Group’s banners will feature authentic flavors, traditional products, recipes, and cultural stories that reflect the richness and diversity of Hispanic heritage, offering customers opportunities to discover and connect with traditions from
across Latin America.
Related Article: What is Hispanic? 10 Facts about Hispanicity in the USA
Customers can learn more about Hispanic Heritage Month activities, sweepstakes, official rules, and event details
by visiting:
Cardenas Markets: www.cardenasmarkets.com/hispanic-heritage-2026
Los Altos Ranch Market: www.losaltosranchmarket.com
Tony’s Fresh Market: www.tonysfreshmarket.com/hispanic-heritage-2026
El Rancho Supermercado: www.elranchoinc.com/hispanic-heritage-2026
About Heritage Grocers Group
Heritage Grocers Group (HGG) is a leading specialty, ethnic food retailer that offers an extensive assortment of both traditional and specialty grocery items to the communities it serves. With a unique customer experience focused on freshness, authenticity, and affordability, the HGG family of destination groceries offers freshly made ethnic foods, differentiated floor formats that present distinct specialty categories, and localized assortments that engage each community.
Headquartered in Ontario, California, HGG operates 116 stores in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois, with a total of 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 22 stores under the Tony’s Fresh Market banner, and 7 stores under the Los Altos Ranch Market banner.