The farming company Ark Foods reflects on the industry’s significant milestones, emerging trends, and challenges throughout 2023. Additionally, the company offers predictions for the upcoming year, highlighting the anticipated trends and changes that will shape the future of the fresh produce industry.
Like many other produce industry leaders, Ark Foods has observed a discernible shift towards conscious consumerism. From sustainability initiatives to ethical farm practices, consumers have paid close attention to how brands intersect with society, the economy, and the environment.
Additionally, the farming company has seen that despite a sharper consumer lens toward affordability, convenience remains a crucial driver of sales, powering demand for pre-cut and easy-to-prep packaged vegetables.
“Convenience has long been a core feature of our retail products, and this past year, we have expanded our innovative and convenient vegetable-based meal solutions to meet this continued consumer preference,” shared Noah Robbins, Ark Foods Founder and CEO.
Related Article: Dairy Farmers of Wisconsin Uncovers 2024 Food Trends
As the demand for supply chain transparency continues to grow, Ark Foods is dedicated to giving their customers complete visibility into the origins of their food.
Consumers want to know where their ingredients come from, so Ark Foods proudly emphasizes clean ingredients in all its products.
In this era of accessible luxury, Ark Foods is excited to introduce new and innovative products that delight taste buds without breaking the bank. Furthermore, the company is at the forefront of plant breeding and growing fresh produce for taste, not just yield and economics.
A prime example is the Fairy Tale Eggplant, which showcases the company’s commitment to delivering produce that satisfies the discerning palates of consumers in 2024.
“We’re excited to continue pushing the boundaries of flavor and quality while maintaining our dedication to clean ingredients and supply chain transparency,” said Robbins. “Ark Foods looks forward to an exciting year ahead, focused on providing consumers with an extensive range of fresh, imaginative, and exciting produce.”