1. Presence in the Search Engines
97% of consumers search for local products and services online before any other reference. Yet despite how incredible this figure may sound, more than half of small and medium businesses do not have an Internet page.
New trends in digital marketing obligate entrepreneurs to create a page so that their business is well-indexed in search engines. Once business are established in search engines, tools like Google Maps and Yahoo Maps can verify that they are local.
2. Mobile Web Design
Only 10% of current websites are adapted to be viewed on a smartphone. Nevertheless, before the end of 2015 more than 50% of searches will be made on these devices.
Today’s consumers have little time to search, so the phone is the fastest search tool to look for active businesses.
3. Digital Reputation on the Internet
Consumer feedback on the Internet is the new word of mouth. However, the risk is that those comments cannot be erased easily, and they appear constantly in the search process.
79% of people trust online reviews with the same credibility as if they were made by someone close to them. However, two out of three business owners do not take the time to follow up on their digital reputation.
4. Social Networks
Consumers are increasingly using social networks to find local businesses and ask for recommendations for nearby establishments, whether they are in their own community or when they are traveling. 63% of customers are more likely to go to a local business if it has a social networking community to follow.
5. Special Offers
These special offers make people motivated to do business with you. In 2014, 50% of adults used some form of digital coupon in buying goods or services. These deals are very effective when they are promoted in social networks and email sent to customers in the form of newsletters.