boing

Boing! The only drink with real fruit

Summer is already here and also is Boing! With its new presentation in an 8oz glass bottle convenient six pack assortment with the 3 flavors preferred by our customers: Mango, guava and strawberry. Take Boing! everywhere and enjoy it’s refreshing and delicious flavors in this new presentation. Enjoy the fruit in your drink!

Pascual USA / www.pascual-usa.com
888-388-4177 / info@pascual-usa.com

About Boing!

Pascual Boing is a manufacturer of Mexican soft drink mostly known for their flavored fruit drinks marketed under Pascual and Lulu brands. The company was started in 1940 and was successful against the entry of foreign competitors in the Mexican market. However, continued labor disputes led to a strike in 1982, which ended in 1985 with workers earning the right to take charge of the company, operating as a cooperative. Since then, the company has remained a profitable business, but it has lost market share in Mexico, due to competition from Coca Cola and Pepsi. This has led the company to protest against unfair practices that exclude retail premises, as well as seek abroad to new markets, especially in the United States.

About Abasto

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Abasto is the only print and digital trade publication in the U.S that caters to the Hispanic food and beverage decision maker. Our 50K+ readers are responsible for wholesale purchasing decisions

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