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Triscuit Donates a Quarter of a Million Dollars

Food writer Amanda Hesser, Indiegogo CEO Slava Rubin, Co-founder of People Mover Inc. NaÕeem Adam, TV personality Giada De Laurentiis, chef Cory Vitiello, and Michelle Cairo and Elias Cairo of Olympic Provisions attend the Triscuit Maker Fund event in New York City.

Celebrates Simple Ideas that are Made for More in Partnership with Giada De Laurentiis

from Mondelez International

For over 100 years, Triscuit (owned by Mondelez International: MDLZ) has been the beloved cracker trusted for starting with three simple ingredients. The brand believes that inspired creativity starts with something simple, and today, the company will be funding over 50 food makers’ campaigns on Indiegogo to empower small businesses that feel the same. Giada De Laurentiis – a champion of real food that starts simply – partnered with Triscuit to announce the news.

“Like Triscuit, I have great admiration for today’s community of food makers, because I know the kind of work that goes into taking a simple idea and building something impactful,” said Giada. “I’m thrilled to be working with the brand to elevate and encourage new small businesses at various points on their journey from concept to success.”

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In 2015, Triscuit partnered with five artisanal food businesses with a shared focus on simple ingredients and delicious, real food to create products that paired perfectly with the famous woven cracker. In 2016, the brand is going a step further, opening the door to more makers with more varied talents to deliver more inspiration.

Triscuit + Indiegogo = Maker Fund


“Indiegogo has a robust community of entrepreneurs, makers, and innovators and they, in turn, have authentic stories and passionate communities,” said Slava Rubin, Co-Founder and Chief Business Officer of Indiegogo. “Triscuit’s maker-focused mission is very much aligned with that of our campaigners, so we’re incredibly excited to work together on a sponsorship program of this nature.”

Businesses being funded on Indiegogo range from small farms to microbrewers to food trucks, with representation across the United States and Canada. Triscuit supported projects big and small to give makers the opportunity to turn their simple idea into so much more.

“The company was started in 1902 by a small business owner who created a woven cracker starting with three simple ingredients- wheat, oil, and salt,” said Julia Nathan, Brand Manager for Triscuit. “That same dedication to maximizing something simple lives on and we want to encourage it wherever we find it.”

For more on the campaign and businesses being funded on Indiegogo, visit

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Abasto is the only print and digital trade publication in the U.S that caters to the Hispanic food and beverage decision maker. Our 50K+ readers are responsible for wholesale purchasing decisions

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