Mondelēz International strives to meet the needs of Latino consumers by creating emotional connections based on culturally relevant insights and recipes. Snacks are an integral part of Latino gatherings and usage ideas can help build baskets and get one more snack invited to the party.
The Latino consumers are key drivers of Cookie and Cracker sales, growing five times greater than the general market. Hispanic Insights shopper studies indicate that the Latina mom seeks trusted advice and is brand loyal.
She seeks products that maintain a connection to Latino culture, but also welcomes American brands requested by her family. She wants to know that the brands or products she brings into her home are trustworthy.
Mondelēz International’s OREO, Chips Ahoy! and Nilla are among the top 5 favorite brands in the Latino household.
Family and friend recommendations are trusted above all else and heavily influence the Latina mom’s opinions, introduction to new brands/products, how and where she buys them and what she does with the products she buys. 73% of Latina moms would try a new brand if a friend recommended it vs. 66% for the general market, and 60% of Latino moms always try to buy the brands they know and trust vs. 54% of the general market. She also shares her experiences with social networks.
Latino shoppers are digitally savvy and more likely to use mobile devices for grocery shopping. Hispanics outpace the general U.S. population when it comes to technology. They are early adopters of new technologies and are significantly more likely to use mobile technology, social media, apps and other digital tools for grocery shopping.
Almost 75% of Hispanic shoppers use technology for grocery shopping compared to 60% of total U.S. shoppers. Many are swapping the traditional paper shopping list for a digital list. Email, social networking and text messages are among the top cited influencers among Hispanic consumers.
Meriendas provide the family with a flavorful minimeal and a moment to pause, share and enjoy time together. But in a time-starved world, Latina mom struggles to keep this heartfelt family tradition going. She needs a little help from a convenient solution to help her easily prepare a merienda with her special touch.
Mondelēz International is helping Latina moms prepare meriendas with a variety of new, fun, and delicious merienda/snack recipe ideas with Nabisco brands that are just right for the season. The Fall window celebrates Hispanic Heritage Month, helping mom prepare and create her traditional merienda with a new Nabisco snack spin.
Quick and easy merienda recipe ideas like Pulled Pork- Sofrito RITZwich, Chile Relleno Topper, Dulce de Leche- Peanut Butter Topper as well as delicious treats like OREO Apple Enchiladas, CHIPS AHOY! Chocolate Flan Cake and Original NILLA Banana Pudding can be found at:
Leverage the Nabisco variety of new, fun and delicious Hispanic-inspired seasonal recipe ideas and help drive sales by providing shoppers with inspiration.