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The Benefit of Having a Good Packaging Design

You could be preparing to manufacture the packaging of a product you are selling or are considering changing an existing one. Then the following question arises, is the appearance of the packaging design of a product important? The answer is an absolute YES.

Many manufacturers can think that the product and its performance are the most important, but its packaging can play a vital role in the success or failure of product sales.

The Packaging is Functional

The purpose of the package is to protect it from damage. The product packaging not only protects the product during transport from the manufacturer to the retailer, but also prevents damage while the product is on sale shelves.

The Packaging is Attractive

The way in which a product is packed can be what attracts the consumer to take a look when it’s on store shelves. For this reason, many companies carry out extensive research on color schemes, designs and types of product packaging, whichever is most attractive to their consumers.

The Packaging Communicates

The packaging design also plays an important role in communicating information about the product. It can contain instructions on how to use the product and where it originates from. It also shows the ingredients and nutritional information. That information can help sell the product because it allows potential clients to make a purchasing decision. The information contained in the packaging can push the consumer to buy without speaking to a store employee.

Typography and it’s importance for packaging design

The Packaging is Part of the Brand

Regarding differentiation, packaging is also a useful tool to differentiate one brand from another. The logo and the company’s color scheme helps consumers recognize the product. The buyer can easily identify with the brand of the company, which drives him to buy the product. If the packaging changes, it can alter the brand perception of the company, which does not mean that the consumer does not buy the product anymore, but it can delay the purchase until the person is able to identify it according to its new presentation.


The best justification for why it is better to design a package professionally is because it significantly increases the benefits. One of these is that you can expect a high return on investment more efficiently and quickly. A design that is strategic and attractive can have a major presence in the market and makes its brand stand out from its competitors. It increases the probability that people will buy that product.

Starting in the packaging design, you can build brand loyalty, as long as the quality of your product remains stable or keeps changing to improve. The packaging of your product is part of the first impression and is a great tool for your products to sell by themselves.

About Faustino Sánchez

Faustino is the creative and graphic designer with over 20 years of experience in branding and packaging design. He has created and directed design projects for large chains such as Wal-Mart and Gigante of Mexico, among others. Currently he is implementing creative strategies for leading companies in the Hispanic market in the United States.

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